The Buick, a Complete History, Durham & Gustin
August 1st, 1923 (“Buick Day”) was celebrated with the introduction of the Buick line for 1924. An army of 2000 Buick dealers hurried to their local newspaper offices with full-page advertisements detailing the Buick advancements for 1924. There was much advancement, starting with Buick’s four-wheel brakes – this was the first time a mass-produced car offered stopping power on all four wheels. Also, Buick’s six-cylinder engine saw advances with a larger stroke, larger valves, detachable head, and a larger crankshaft; this new design allowed higher compression and increased hp by 50%: 70 bhp @ 2800 rpm's. The Buick was larger inside and outside and axles were strengthened to accommodate the larger size and additional weight of the vehicle.
The new body design was definitely an attention-getter, and was said to be “a degree of luxurious finish to a car selling under $3000 at the time.” Refinements to the body style included a higher radiator contour, high crowned fenders, more flowing lines, and a sharper edge at the hood. Body style infringements were claimed by Packard and a law suit was considered, and even though it was never filed the negative publicity affected Buick sales for the year, as they came in lower than 1923, but still second in Buick’s history.
Engine Size: 255 cid
Engine Cylinders: I-6
Engine BHP: 70 BHP
Transmission: Manual 5-Speed